O Teri
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There's lots in a name!

New Delhi, March 10 -- Move over serious, self-explanatory titles. Bizarre, funky and colloquial is what's hot in Bollywood now. A far cry from serious-sounding titles such as Achhut Kanya (1936), Naya Daur (1957) and Mughal-EAzam (1960), films now engage the audience with weird names.

Last year, movies such as Bullett Raja and Nautanki Saala! caught attention for their quirky tittles. This year, too, a flurry of upcoming films have odd-sounding names such as Monkey, Mango, Banana, Fugly and O Teri. "With such titles, the curiosity levels of people go up. If my film's title is Monkey, people will wonder if it is about a real monkey or a person playing a character," says Bhushan Kumar, who is producing the film.   

Many think that the title also helps the audience establish a connect with the film. "For a film like mine (Fugly), if I'm targeting a particular kind of audience, they will immediately connect with it. They will know that it's their kind of film. Since my film is youth-centric, the name makes sense," says director Kabir Sadanand.    

Other films on the oddly-named list include Banana produced by John Abraham, Abbas Tyrewala's Mango, E Niwas's Total Siyapaa and Atul Agnihotri's O Teri. "My film is set in north India, where the characters get stuck in some interesting situations, so the title gels with the storyline," explains Agnihotri, while adding that there's also an Aamir Khan connect. "The title is associated with Aamir's character from Andaz Apna Apna (1994). If need be, I will ask for his permission to use it," he says.    

Other upcoming films with quirky titles include Yeh Hai Bakrapur, Gang of Ghosts, Kuku Mathur Ki Jhand Ho Gayi, and Ghoomketu. "An out-of-the-box title stays in your memory. It always helps a film," adds Agnihotri.