Mumbai, Jan. 29 -- For the last few years, Salman Khan's films have mostly released around Eid, ensuring roaring business in the first few days. Dabangg (2010), Bodyguard (2011), Ready (2011), Ek Tha Tiger (2012) and Dabangg 2 (2013) have all had record openings.
With his latest film, Jai Ho, Salman broke the trend with a non-holiday release, and that may well be the reason behind the lower collections in comparison to his other films. Trade analysts also feel that films like this, which have a social message, take some time to pick up.
"It didn't start off well. The word of mouth is good, so I think it should sustain. We can't compare Jai Ho's opening figures with those of Salman's previous hits as it is a nonholiday release. Any message-oriented film takes time to pick up," says trade analyst Taran Adarsh.
The film has apparently been made on a budget of ' 75 crore. And going by the collections of the film so far, Adarsh is yet to ascertain whether the film can be declared a hit. "Internationally, this is not the season for the Hindi film market as people get back to work seriously after Christmas and New Year, but it's picking up abroad. This week will decide whether it's a hit," he says.
Sanjay Dalia, president, Cinemax India Ltd, adds, "The occupancy was around 65 per cent during the weekend. On Monday, it was around 45 per cent, which is not very low. The film is expected to make around ' 90 crore by this weekend. There is no big release in the coming weeks, so it will sustain well." According to the distributors, Eros International, however, the collections till Monday are ' 70.18 crore.