Word of mouth publicity seems to be working for Ayushmann Khurrana's Dum Laga Ke Haisha. After a sluggish opening weekend, this Sharad Katariya-directed film is making all the right noises at the box office, collecting Rs 6.08 crore in the first three days of its release.
The film is about a middle class family in Haridwar which is struggling with a severe resource crunch. To tide over the problems, the son (Khurrana) is forced to marry a girl he didn't approve of. The unhappy marriage leads to a number of skirmishes between the couple, leading to the film's climax.
The film didn’t have a long promotional drive and thus its performance is totally dependent on the positive reviews and a good buzz. With no other big films releasing alongside it, Dum Laga Ke Haisha is only going to rake in more moolah at the ticket window.