Dhoom 3

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Dhoom:3 - May create Rs. 300 crore club!

After a grand opening, Aamir Khan’s recent release continues to climb the box-office ladder.

With the weekend collections now in, Dhoom:3 has become the fastest Bollywood film to cross the Rs. 100 crore mark (in just three days).

Needless to say, trade experts are now expecting it to break many more records.

Trade analyst Taran Adarsh explains, "Aamir is a true game changer. Ghajini (2008) was the first to make Rs. 100 crore. Then 3 idiots (2009) became the first to touch the Rs. 200 crore mark. Now the business (of Dhoom:3) will only increase because this is the Christmas week."

Film exhibitor and distributor Akshaye Rathi points out that, as of now, the film has no competition until the Salman Khan-starrer Jai Ho releases in January 2014. "If D3 continues performing the way it currently is, it might just inch towards being the first Hindi film to score a triple century,” says Rathi, adding, "When it comes to striking a balance between commercial and non-mainstream cinema, Aamir is the torchbearer."

"The movie is still doing good business. Dec 25 is Christmas, so the demand for the tickets is more. But the movie is doing well on weekdays too. It surely has the potential to cross Rs.250 crore this week," Rajesh Thadani of Multimedia Combines said.

"The movie has done really well and is expected to do good business in the coming weeks as well. For Dec 25 alone we have sold 4,000 tickets that means we have already sold 50 percent of our tickets as our capacity is of 8,000," said Punit Sahay, senior manager programming, Spice Cinemas. Spice Cinemas, Delhi has already booked 4,000 tickets for Christmas.

"For 26th we have sold 1,500 tickets in advance booking. The schedule from Friday onwards will be released tomorrow (Tuesday), so the status of advance booking can be known then. But, it's expected that the movie will earn Rs. 250 crore in the first two weeks," Sahay added.

Gautam Dutta, COO, PVR Cinemas, says their pre-booking status for the week is worth Rs. 3.5 crore. "The movie is expected to do good business this week with Christmas holiday that will be followed by a weekend. We've got Rs. 3.5 crore worth pre-booking," Dutta added.

Dhoom: 3 won't face any big competition at the box office till Dedh Ishqiya comes out on Jan 10, 2014.

Manoj Desai of Gaiety Galaxy in Mumbai said the matinee shows for the movie has gone down, but the other shows are going houseful and added: "We can only give details about the advance booking on Wednesday."

Along with the Hindi version, the dubbed Tamil and Telugu versions of Dhoom: 3 were released in Tamil Nadu and Andhra Pradesh, respectively. Interestingly, in Chennai, more than 50 percent of the shows are sold out for the next three days at major multiplexes.

"Since its the Christmas weekend, the film is expected to do equally good business. We have approximately about 10-15 shows over the next three days, including Monday. Tickets for half of the shows have already been sold out," a representative of Satyam Cinemas in Chennai, said. "We will only open bookings for this week's releases on Wednesday. Therefore, until then Dhoom: 3 is expected to continue its good run. Even after that it depends on how the new releases are received by the audience," he added.

Rakki Cinemas sold about 1,200 tickets for the Tamil version of the film in the opening weekend. "This is the highest number of tickets we have ever sold for a dubbed Hindi film. In fact, we released with equal number of shows in Hindi and Tamil, but the latter superseded by a large margin," Manoj Kumar, a representative of Rakki cinemas, said. "We have about 40-50 percent bookings for the next few days in this week. I don't think it's increase but I feel this is a pretty good number for a dubbed Hindi film. Aamir Khan's presence made a lot of difference," he added.

According to trade analyst Rathi, it’s easy to predict the movie’s business right now. "When he started the Rs. 200 club (with 3 Idiots; 2009), it took another film (Chennai Express, starring Shah Rukh Khan, and directed by Rohit Shetty) four years to get there. He is — 100 per cent — a changemaker," says Komal Nahta, another trade analyst.

Rs 107.61 crore in 3 days
Friday: Rs. 36.22 crore
Saturday: Rs. 33.36 crore
Sunday: Rs. 38.03 crore

(Figures courtesy: Taran Adarsh)

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