By Radhika Bhirani
New Delhi, Jan 2 (IANS) Movie merchandising in India through TV moved a step forward when Rajkumar Hirani's "3 Idiots" tied up with shopping channel HomeShop18 to sell specially designed Converse shoes by lead actor Aamir Khan on a show called "Converse 3 Idiots collection".
"Every youngster today gets inspired by what their favourite actors are wearing in the movies. They also want to make their own style statement by sporting the same. We have always been offering our consumers the best in fashion; therefore this time we have got merchandise from one of the most awaited movies of the year," said Sundeep Malhotra, CEO, HomeShop18.
"3 Idiots" is the fourth Bollywood movi