Mumbai, April 2 -- Director Milan Luthria, who is shooting the last leg of the sequel to his 2010 hit Once Upon A Time in Mumbai, has revealed that he and producer Ekta Kapoor have agreed on releasing the film on Eid this year.
"We took the decision because we felt that the film is about characters that come from a Muslim cultural background. Now all eyes are on releasing it on Eid, which falls on August 8. The Eid weekend is usually a very good time for releases, followed by the August 15 weekend," says Milan.
The makers might have chosen a lucrative time for the film to hit theatres, but it will face tough competition from two mega-budget films - Shah Rukh Khanstarrer Chennai Express and the Deols' Yamla Pagla Deewana 2 - which release on the same day. However, Milan says this doesn't bother him. "Now that two other films are releasing on the same day, all the tamasha will begin. I feel that there