By Taran Adarsh, Bollywood Hungama News Network
The first impression counts! The first look or the first promo either makes you excited towards that film or puts you off completely. And the first song-promo of SINGH IS KINNG, which is expected to unleash soon, looks magnificent. SINGH IS KINNG is a big film in all respects and the prices it has been sold at is justified as well. With such high expectations riding on the film, you expect nothing but the ultimate from this entertainer. The title song that this writer watched boasts of great visuals and has been choreographed on a gargantuan set, justifying the money involved in this biggie.
Incidentally, Studio 18, who hold the global rights of SINGH IS KINNG, has decided to give it a 9-week promotion, instead of the 4/5-week promotion that has become the norm these days.
Meanwhile, the Akshay Kumar starrer is hotting up with distributors in Europe as well. Even before the release of the first promo on television, distributors from France, Germany, Spain and other markets are queuing up for a day-and-date release of the film on 8th August.
The first of the European markets to witness closure on the film is Poland. Remarks Tanuj Garg of Studio 18, “We have pre-sold all rights of SINGH IS KINNG and KIDNAP to Poland. However, we are looking at a slightly deferred release here. At present, we are evaluating offers from six other European countries for a day-and-date, but are in no hurry to close.”
In U.K., SINGH IS KINNG is likely to have the widest ever release for a solo Akshay Kumar title. “We never go over-the-top with prints, but given the stature of the film and Akshay's market standing, we are definitely looking at an aggressive release,” he adds, “With WELCOME, we gave Akshay his career's biggest Overseas hit and hopefully, with SINGH IS KINNG, we will beat that record!”