New Delhi, May 10 -- The team of the upcoming film, I Don't Luv U, is kicked about the film, which is making news for its unusual title. Currently busy promoting the film that's said to be inspired by the 2004 MMS scandal involving two Delhi school students, lead actor Ruslaan, son of veteran actor Anjana Mumtaz says, "Though it's inspired by the MMS incident, it explores what happens to the friendship between the two people involved and how they deal with it. Youngsters will connect with it very well." "At this age, people just get into casual relationships. That's what the film talks about," says actor Chetna Pande, Ruslaan's co-star.
Ruslaan, who has been friends with Chetna before the shooting of the film began, also convinced the latter to do the much debated MMS scene in the film. He told her that the scene would be shot aesthetically.
The movie is produced by Amrapali Media Vision Pvt Ltd and the CMD Anil Kumar Sharma is the producer. Associate producer Pallavi Mishra, who has also written the lyrics for the film's songs, reveals that the movie talks about the trauma of the MMS scandal victims. "The film doesn't talk about the sensationalism that gets noticed by the masses, but about the trauma that the victims go through," she says. As for the controversy surrounding the film's hit track, Ishq Ki Ma Ki, Pallavi says, "Due to censorship reasons, it has been changed to 'Ishq Ki Na Ki'. But the changed name will only feature in the screenings and promotions." The film will release on May 17, 2013.