Jo Jeeta Wohi Sikandar did for cycling what Chak De India did (read 'revived') for hockey, followed by Goal trying to do its bit for football. With the advent of Olympics (which is just around the corner), we feel that every single sport like will find its place (read 'due') under the sun, the corporate sun, to be precise!
While the whole of Bollywood is abuzz with the Saif-Kareena romance, the're-invention' of his dude-factor, name of his lady love tattooed on his arm et al, the computer major Lenovo, which also happens to be the Worldwide Partner of the Olympic Torch Relay and the top sponsor of the Olympic Games, couldn't have chosen a better timing to bring out their special edition notebooks, along with Saif being their brand ambassador. A true case of 'Make Hay While The Sun Shines'. What's more, they also plan to open the Indian auction of its Notebook PC designed on the Olympic Torch theme. They have also decided on an additional torch relay components with the same 'Cloud of Promise' theme including the lantern that will carry the flame around the world and the cauldron lit at the end of the relay day, in each city.
One hundred percent of the proceeds from the auction will be distributed through the Lenovo Hope Fund to select philanthropies, including 'Right to Play'. In the spirit of Lenovo's sponsorship of the Olympic Games, the proceeds will be utilized to concentrate on microfinance, small and medium-enterprise development and bringing sports to communities of children.
With Lenovo at the helm of things, the going is bound to be 'Saif'!