Mumbai, Dec 18 (IANS) The cold war between Shah Rukh Khan and Aamir Khan over their films "Rab Ne Bana Di Jodi" and "Ghajini" took a new turn with the former proclaiming himself as the biggest brand and saying there cannot be any competition with him.
Shah Rukh, whose film "Rab Ne Bana De Jodi" opened with good collections last week, said his film is doing well and there is no threat to his film from "Ghajini".
"There cannot be any competition with me. I'm the biggest brand in the country. I am always there to endorse for everyone, but the saddest part is that no one is there to endorse for me as there is no brand bigger than me," Shah Rukh said this Tuesday at the launch function of Filmfare magazine's