A while ago, we had informed you of PepsiCo India Holdings having appointed Kareena Kapoor as their new brand ambassador for its snack food products. However, it was unclear as to which sub-brand she would be promoting. Now finally the cat's out of the bag!
Kareena has been brought onboard as the new face for PepsiCo Snack Foods, particularly for its famous product Kurkure. However, Juhi Chawla who has been associated with the brand Kurkure for nearly five years will continue to be the face of the brand. Juhi and Kareena would together look at endorsing the entire portfolio, though the details haven't been chalked out.
Kareena, being the face of the young, Gen-Next India has been roped in to promote 'Kurkure Desi Beats'. In fact the TVC has Kareena playing a character similar to popular story book character 'Cinderella'. She is shown as the maid of the house, while her stepsisters have all the fun. The 'desi' twist in the story is when singer Ila Arun comes to the rescue as her godmother. She offers Kareena a packet of 'Kurkure Desi Beats' to spice up her life. The Englishmen and her stepsisters are having a boring dance, when 'desi' girl Kareena arrives in Indian attire and adds the much needed spark to the party. The ad film ends with the tagline - 'No Fun, Without Desipann'.
One will have to wait and watch if Kareena is able to bring in her charisma to keep Brand Kurkure rocking.