Indo-Asian News Service
New Delhi, Oct 7 (IANS) After riding a two-wheeler in the blockbuster film "3 Idiots", actress Kareena Kapoor has now been appointed as the brand ambassador of Mahindra's new two wheeler - PowerScooter.
"My experience with Mahindra scooter dates back to two years ago, when I rode a Mahindra PowerScooter in '3 Idiots'. I am delighted to be working with them," Kareena said in a press statement.
The 30-year-old will feature in a multimedia campaign for the brand. The first campaign will be for the Mahindra Rodeo, which will be launched later this month.
Kareena said: "Rodeo is a youthful, fun and fresh brand. It has the right mix of style and power."
"The company has roped in Kareena for her strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent," said Anoop Mathur, president, two-wheeler sector and member of the group executive board, Mahindra & Mahindra Ltd.