Kai Po Che! Batting for a film promotion


By Hindustan Times

Production houses seem to be breaking their heads to come up with innovative promotional and marketing strategies for their films. Now, UTV Motion Pictures’ Kai Po Che!, which is being directed by Abhishek Kapoor, will see cricketers Ashish Nehra, Zaheer Khan and Ajay Jadeja take to the field for a four-city promotional tour in January.

An industry insider reveals that the event, that will take place in New Delhi, Bengaluru, Ahmedabad and Mumbai, will involve the three professional cricketers, along with the cast and crew of the film, playing against local teams from these cities.
“Delhi is Ashish’s home town and, as Ajay is also from north, they will be playing the matches in the capital. Zaheer will join the cast and crew in Ahmedabad. But the makers are currently trying to convince them to play in Mumbai as well,” says the insider.

What’s more, the makers want to be well prepared for the matches. So, they have even asked left-hand fast bowlers Ashish Nehra and Zaheer Khan to train actor Sushant Singh Rajput, who will be playing the part of a cricketer in the film. Former cricketer Ajay Jadeja also makes a cameo appearance in the movie. Abhishek Kapoor is also likely to play in each of the promotional games. When contacted, UTV chose to refrain from divulging details.