By Hindustan Times
After endorsing culinary channel FoodFood, launched by star chef Sanjeev Kapoor earlier this year, actor Madhuri Dixit has moved on to promote a newly launched Hindi general entertainment channel called Life Ok. The channel went on air on Sunday with a couple of fiction shows and one non-fiction show, the controversial chat show Sach Ka Samna 2.
“The channel’s ideology is pretty much like mine. I live for the present, and never think too much about what I need to do for a secure future. This channel also propagates the same thought. It appealed to me. And I came on board,” says Madhuri, adding, “My deal with FoodFood was meant be for a small duration. And it’s over. I did my bit. I feel bad I couldn’t been there for the finale of my show FoodFood Mahachallenge, but that happened because they miscalculated the date requirements. I was planning to shift base to India by then. So, I couldn’t have squeezed the finale in.”
As a brand ambassador, the actor had a show to judge on the food channel. When asked if she would be doing another show on Life Ok, she smiles, “Not right now. But never say never! I could produce a soap or a non-fiction show. I could also be part of a show that someone else produces for them. Right now, I’m the channel’s sutradhar (narrator).”
So, is she being the modern Dadamoni? “No, no,” laughs Madhuri. “Ashok Kumarji is the most iconic sutradhar on TV. I’m nowhere close. Even my role on this channel is different. I appear once a day on any show and leave the audience with questions that they should ask themselves but they never do. And mind you, answers to some of these questions can change one’s life.”
Before shifting base to Mumbai, Madhuri had said she is in talks for Jhalak Dikkhlaa Jaa 5 on Sony Entertainment, Life Ok’s rival. Is that offer still open?
“Yes, our talks are still on. I’d love to do that show and I’m sure I’ll do it. It worked for the channel and it satisfied me because I’m passionate about dance,” says Madhuri, adding, “We’re only stuck on the dates. Once that’s cleared, I’ll ensure my duties here and my job there don’t interfere with each other. I won’t sideline any channel’s interests for sure.”