It's far tougher doing an ad: Abhishek


By Subhash K. Jha

Mumbai, Sep 21 (IANS) Bollywood actor Abhishek Bachchan, who is the new brand ambassador of Flying Machine jeans and all set to shoot for its ad films, says it is anything but easy to work in ad films.

"I think it's far tougher doing an ad. Within two minutes one has to say what one gets to say in nearly three hours in movies. So, yes, I enjoy doing ads," he said."Flying Machine is a special challenge because here I'm going to be instrumental in taking the product ahead of where it is. Hopefully, far ahead," Abhishek told IANS.

Abhishek, who unveiled a new collection of the brand, said that the brainstorming was now on for the first Flying Machine ad.

"I'm, of course, in the loop. I'm taken into confidence as to who would shoot the ad and other details. It's so gratifying to work with these young ad makers, many of whom finally come into making movies... Pradeep Sarkar, with whom I've done ads and now a film called 'Laaga Chunari Mein Daag', and Balkrishnan being the latest examples of ad makers-turned-feature film makers. These guys are really talented."

So does the brand intend to make Abhishek the global face of Flying Machine?

"They do. And I feel good about it. Because I'm furthering the cause of a product I truly believe in," he said, adding that he won't endorse products he doesn't believe in.