By Hindustan Times
Director Ram Gopal Varma feels that though the item songs are intended to boost overall entertainment value, they have now become the face of contemporary films.
"The technical definition of item songs is that they are supposed to be an item and to give hype and additional bonus to a
film. But in today's times item song has become face of the film. But in Department the item song comes according to the situation," Varma told PTI.
RGV is all praise for the Brazilian-Indian model Nathalia Kaur whose sensuous number Dan Dan in Department is fast becoming a rage.However, more than the song, the director seems more impressed with Nathalia's sizzling performance and is promoting her.
"Right now the promotion is going on because of the item song that is on air. The idea of promoting