By Hindustan Times
Mistair, a division of Siyaram Silk Mills, has associated with Sudhir Mishra's upcoming film Inkaar as its style partner and also launched a collection inspired by the film. Titled Powerplay, the collection was launched on Thursday in the presence of Ramesh Poddar, managing director and
chairman of Siyaram Silk mills along with the star cast of the movie that stars Arjun Rampal and Chitrangada Singh in the lead roles.
The film deals with sexual harassment at the workplace. While Arjun plays the CEO of an advertising firm, Chitrangada is cast as a copywriter in the movie coming out Jan 18. The film is produced by Viacom 18 Motion Pictures.
"Inkaar is set in corporate India. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram'