By Hindustan Times
MUMBAI, Oct. 8 -- Imran Khan has proved his mettle in movies with a strong youth connect. But in his next film, Once Upon A Time In Mumbaai Again (OUATIMA), will be seen playing a more desi role. The actor has even grown facial fuzz for his new look.
Touted to be an edgy love triangle, the Milan Luthria directed film also stars Akshay Kumar and Sonakshi Sinha. Imran plays the youngest character in the film. To ensure that the movie clicks with the younger generation, the makers of the film, Balaji Motion Pictures, plan to hire an agency that specialises in youth marketing to strategise a promotional plan while the shoot is on.
"Usually, promotional strategy of movies is decided three-four months before release. But as Imran is currently shooting for the film, the producers want to shoot him in the special look of the film well in advance," says a source close to the film, whi