I Don't Luv U to release on 17th May

By HT

Produced by Dr Anil Kumar Sharma in association with Dr Pallavi Mishra, Amrapali Media Vision presents the film I Don't Luv U, which is a dark love story. Written and directed by Amit Kasaria, the film stars actors Ruslaan Mumtaz, debutant Chetna Pandey, Murli Sharma, Ravi Khemu and Ragesh
Asthana in key roles. The new generation's view of fast-track time-pass relationship has been portrayed in this film and it is scheduled for Indian theatrical release on 17th May 2013. The music label of the film is AMV Music.

Producer, Dr Anil Kumar Sharma says, "The film is about transforming mindset into mind change of the youth and tries to touch the heart of each youth. It contains a message you have never experienced before and you will never forget after. It is one of the best films on youth's perception and perfection."

Associate Producer, Dr Pallavi Mishra says, "It has a very strong combination of powerful script, screenplay, lyrics and music. Music is the USP of our film and the famous singers - Mika Singh, Shaan and Javed Ali have lend their melodious voices to the heart touching and foot tapping songs."

I Don't Luv U focuses on the youth of today - the fun loving and frivolous lot, who are extremely casual in their relationships and do not want to delve into the intricacies of true love, commitments and fidelity. It is a blend of light hearted witty moments as well as harsh unforeseen realities of life.

Yuvaan, a young handsome boy and Aayra a beautiful NRI girl are just like any other teenager of this generation, who want to experience their life by getting together in a relationship? They are willing to go through the most beautiful and much needed feeling called "Love". Without realizing what they are doing in the heat of adolescence and the curiosity of discovering each other closely, they end up into an uncontrollably ugly situation, which shatters their life completely. Will Yuvaan fight back with circumstances to get his love and life back on track?

I Don't Luv U also lays emphasis on the potential role of media in a common man's life. It elucidates that if misuse of media can jeopardizes commoner's life, at the same time, if used judiciously, it can act as savior.

"This film is definitely a new concept, but what will really surprise people is the way we have kept logics alive without compromising on entertainment value. In this film, I am presenting a new perspective of love where young generation is living with its own decisions and beliefs. At one side we have shown what can go wrong with one wrong step but on other side we have also shown how a normal person becomes a special person when he fight for his love. After watching this film, people will take home melodious music, feeling of love and positivity," says director Amit Kasaria.

Amrapali Group has dominated the real estate sector for more than a decade and has created a landmark of success in such a small span of time. The group is totally an inebriant conglomerate having expanded vertically and horizontally into new areas such as education, processed food products hotels and hospitals. The Group is today a vibrant conglomerate having expanded vertically and horizontally into new areas such as processed food products, hotels and hospitals. Amrapali Group has also entered into the field of Entertainment by Amrapali Media Vision. The icing on the cake is that this time they are coming with their own music label through AMV music.

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