Here's to yet another long-standing endorsement deal. Sometime last year, we had informed you about Hrithik Roshan's association with Radico Khaitan's premium liquor brand Magic Moments.
Now the latest is that the Magic Moments brand of vodka has undergone an image makeover and is now called 'M2- Magic Moments'. The new look was unveiled by Hrithik Roshan along with Abhishek Khaitan, M.D., Radico Khaitan Ltd., recently. While the packaging has undergone a change, the brand has also got a new tagline 'Zing Up Life' and needless to say, Duggu's personality does epitomize the same message.
M2-Magic Moments will now be available in three new flavors- Orange, Lemongrass & Ginger and Apple. As for Hrithik's association with the brand, the promoters of the brand are confident that Duggu's stylish modern appeal fits well with the international, young and energetic M2-Magic Moments brand of vodka.