Hrithik Roshan to be Provogue's next Brand Ambassador

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By Satish Sundaresan, Bollywood Hungama News Network

This is definitely the endorsement scoop. Ever since the word was out about the apparel major Provogue's search for a new brand ambassador (after Fardeen Khan and Saif Ali Khan), the whole of Bollywood and the endorsement arena went berserk. Many names started bouncing off left, right and centre, ranging from 'Bollywood Superstars' Salman, Aamir and Shah Rukh to Akshaye Khanna and Akshay Kumar!

But, if the sources close to Bollywood Hungama are to be believed its none other than Bollywood's very own green eyed boy Hrithik Roshan! There were even talks of him not signing the dotted lines (since he's endorsing another brand 'John Players'); our sources claim that his contract with John Players is over and that's the real reason for Provogue to take him on board. So, we might soon see Hrithik in the stylish Provogue ads all over.