Hrithik: Brand raja!

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By Hindustan Times

Mumbai, March 12 -- Safedi Lal is back and now he's telling me that Hrithik Roshan's date diary is getting fuller by the day. The handsome hunk who's working on the Agneepath remake and is scheduled to start Krissh 2 later this year, is being flooded with more endorsements than he can fit in his schedule.

My dhobi reveals that the Duggu has finalised a multi-crore deal for a men's grooming product and is in the final stages of negotiations for a three-year deal with an electronics brand.

Aur pata hai kya? He's being offered the highest fee by an international motorcycle brand to sign up with them after his current contract with India's two-wheeler leader ends next year. I must say I'm loving the way this battle of brand building is getting hotter by the day. What say?