Mumbai, March 25 -- Ajay Devgn's next, Himmatwala, produced by UTV Motion Pictures, has started raking in the moolah even before the release of the film. An industry source reveals that the deal for the satellite rights of the film has been closed a week before the theatrical release at a figure higher than R40 cr. It's the highest so far for an Ajay starrer.
The source says that around five channels vied for the telecast rights. It was Zee that eventually bagged the rights to premiere the movie and have select runs. "There is a clause, however, that UTV Movies too can have unlimited runs of the film and can further syndicate the movie to other channels," the source adds.
In the past, television rights for Ajay's film Bol Bachchan (2011) sold for approximately R28 crore, Singham (2012) for around R30 crore and Son Of Sardaar (2012) for appro