Karadi Tales, an ACK Media company and a pioneer in the world of original Indian content in home video space for the pre-school audience, recently launched its new audio book (book and audio CD) series and campaign 'Will you read with me?'
The series and campaign was launched by Padma Bhushan and Oscar winning lyricist Gulzar and Bollywood actress Vidya Balan. Vidya Balan, who has lent her voice to the audio book, read a few stories along with a number of kids present.
Speaking at the occasion, Gulzar said, "Books are precious and integral part of our life. As we give flowers and sweets as a gift, in the same manner we should also gift books to people."
To start with, Karadi has released two books, Little Vinayak and The Lizard's Tail, both narrated by Vidya Balan and written by Shobha Viswanath, Creative Director, Karadi Tales. The books have been illustrated by Shilpa Ranade, animation head, Industrial Design Centre, IIT Bombay and Christine Kastl, respectively.
Shobha Viswanath, added, "Each story has been carefully crafted to provoke the child's imagination and each illustration has been rendered with sensitivity to open the imagination and set it free. We, at Karadi Tales, will soon be launching many more such text and audio books."
In the past, Karadi Tales has brought together some of India's finest artistes including Naseeruddin Shah, Gulzar, Girish Karnad, Usha Uthup, Nandita Das, Udit Narayan, SP Balasubramaniam, Shankar Mahadevan and many more.