Going digital: Love, Sex Aur Dhokha!

By Hindustan Times

Mumbai, April 5 -- Moser Baer Entertainment has released the DVD of Love, Sex Aur Dhokha within 10 days of the theatrical release. Rarely has it happened that a film has been released for home entertainment so quickly, after its theatrical release.

Says Yogesh Saini of Moser Baer, "It pays to release the DVD of a movie so fast after a theatrical release. What we have done is for our advantage." Previously, films which did badly at the box office were launched on DVD at a faster rate. Over the years, this trend had changed, considering the fact that Love, Sex Aur Dhokha is doing well at the box office.

On an average, the DVD of a film is out, a month after the film releases in theatres. The fastest film to b