By Hindustan Times
MUMBAI, June 26 -- Those who swear by meaningful cinema might yet have reason to rejoice. In spite of a modest opening for Anurag Kashyap's Gangs of Wasseypur (GOW, part one), trade analysts predict that the film is likely to pick up at the box office.
On the other hand, Kunal Kohli's Teri Meri Kahaani (TMK) might have made more money so far, but weighed down by a hefty budget, it already looks "disappointing". Despite an A certificate, GOW seems to be doing well with urban, multiplex audiences. Trade analyst Taran Adarsh says, "The film fared best in Mumbai, Delhi, Uttar Pradesh and Bihar. Its business at single screens in massdominated (where commercial films work) circuits was weak. The film collected R10.63 cr net over the first weekend." The hard-hitting film has even inspired an Amul ad campaign. Vikram Malhotra, COO, Viacom18 Motion Pictures says, "It's a huge compliment for a non-star film. It has scored because of its raw appeal."
Refuting rumours that GOW was made on a budget of R45 crore, Malhotra says, "These reports are absurd. Both parts of the film were made within R20 crore." Official figures state that part one, which released last weekend was made within R9 crore, with another R6 crore spent on publicity and marketing. The film also sold satellite and music rights of part one for R12 crore.
About TMK, Adarsh says, "The film did not take off on day one, and maintained similar figures over the weekend. There was no visible growth, which is disappointing. The film collected approximately R16.75 crore in its opening weekend." Vajir Singh, editor, Box Office India, adds, "There is no hope of TMK recovering money in the coming weeks. The film is a flop. The audience couldn't relate to the leading pair's romance, they didn't ache for them to meet and get married after the first half." The trade suggests that producer Ponty Chadha of Wave Cinemas who bought the India theatrical and music rights for R42 crore (TMK was made for R40 crore), is likely to lose money on the film.