Gangnam's serious side!

By Hindustan Times

New Delhi, Oct. 19 -- While YouTube has more than 48crore hits and counting - making the song Gangnam Style a kind of an anthem for its generation - many are unaware of the fact, that it also acts as a veiled satire of a certain section of South Korean contemporary society.

THE MESSAGE

In an interesting study reported on theatlantic.com, the conceptual psyche behind Park Jae-sang (who performs as Psy) and his music tells the tale of Starbucks-obsessed lavish spenders of Gangnam.

"The video lampoons (Gangnam neighbourhood's) self-importance and ostentatious wealth, with Psy playing a clownish caricature of a Gangnam man. Subtle references that, along with the song itself, suggest a subtext with a surprising message about class and wealth in contemporary South Korean society," says the story.

It goes on to carry the comments of Adrian Hong, a Korean-A