By Hindustan Times
Out with the old and in with the new. This seems to be the new rule in Bollywood’s endorsement market this year, with young stars being signed up in favour of seasoned actors, as faces of leading brands. While the past few years were undisputedly ruled by the Khans and top actresses such as Kareena Kapoor, Katrina Kaif and Priyanka Chopra, this year, actors such as Parineeti Chopra, Imran Khan, Alia Bhatt, Varun Dhawan and Ranveer Singh are the brandwagon favourites.
Parineeti, 24, who is only two films old, has four endorsements in her kitty — Kurkure, Nivea, Spinz and Maaza, and one more on the way. If earlier, Kurkure ads predominantly featured an older Juhi Chawla, now their ads show a much