By Hindustan Times
Eat F1, drink F1, and of course, wear it on your sleeve — that’s how Delhi’s preparing for the first Indian Grand Prix. The event, which will take place from October 28-30 at the Buddh International Circuit in Greater Noida, has kicked off a new fashion trend, with shopkeepers reporting a
phenomenal sale of Formula One merchandise in the last few days. The hottest selling items include team jerseys, caps, accessories such as bags and key chains, checkered flags for cheering and even tea cups.
“Our latest F1 collection is a bestseller. And, the sales in Delhi are much higher than in other metros,” says Sajid Shamim, brand director, Reebok India, official sportswear partner for Force India. Online retailer Inkfruit has sold 2,500 tees in the past week, which is twice the number of other designs sold.
And, it’s not just apparel. “O