Films don't fear IPL NOW!

By Hindustan Times

New Delhi, Feb. 21 -- No longer scared of the Indian Premier League (IPL), Bollywood will take on the tournament with 16 releases between April 3 and May 26, the dates of the cricket-entertainment extravaganza.

After a dry run at the box office during the initial years of the league, the industry belted out some big budget releases last year and will continue the trend this year, too, with around R400 crore riding on the films. The line-up includes big ticket films like Shootout at Wadala, Ek Thi Daayan, Nautanki Saala, and Zanjeer.

Vikram Malhotra of Viacom 18, that is releasing the Ali Zafar starrer Chashme Baddoor says, "Initially, all industries, including cinema was wary of IPL because it was a novel idea. By the time, it was in its third year, it had lost its appeal, and people had gone back to what they were doing. I believe that IPL and films have very