These are really the days of collaborations. Latest one being the collaboration between fashion magazine Verve and this season's blockbuster, Dostana. Speaking exclusively to Bollywood Hungama, Parmesh Shahani, Editorial Director- Verve, said, "We wanted to be associated with the films that reflect the spirit of Verve. Not just that, the banner should be a prestigious one and that the placement of our esteemed brand should be with the flow of the film and not just as a mere prop. And Dostana is one such film which fitted our parameters to a 'T'.
The guys at Verve were so impressed with the way the film has shaped up that they have dedicated their November issue to the film and have also named the issue as 'Dostana Special'. Shahani finds immense pride in saying that "We are really very happy to be associated with Dostana, as 'Verve' is at the same wavelength as that of John, Abhishek and Priyanka." The cast of Dostana had even paid a visit to the Verve office to get references for the film.
With Dostana going great guns at the Box-Office, one thing is for sure that the Dostana-Verve association is just the tip of the iceberg!