Film promotion has become an integral pre-requisite for every Bollywood venture these days and the makers try innovative ideas to grab attention of the audiences. Keeping up with the ongoing trend, Farhan Akhtar and Ritesh Sidhwani, the makers of the upcoming comedy, Fukrey, will make a special
entry at the music launch of the film. They will come on horseback.
When contacted, the spokesperson of the film confirms, “Yes, we would be entering the college on horses.” As the trailer of film shows the lead actors entering their college on stallions, the makers planned to stick to this idea as the theme for the music launch, which is scheduled to happen in Delhi, on Tuesday. “In the film, four friends are desperately trying to get admission in a college in Delhi. This is why Farhan and Ritesh decided to have the music launch in Delhi,” says an insider from the production house.
Besides Farhan and Ristesh’s bizarre entry, the event will also have live performances by singers Mika Singh and Ram Sampath. The film features Pulkit Samrat, Manjot Singh, Ali Fazal, Richa Chadda, Priya Anand and Vishakha Singh in lead roles and is set to hit theatres on June 14.