Ektaa's 'Khwaish' fulfilled!


Author : After Hours Correspondent

The TV mogul realises her dreams of producing a Muslim social


The show 'Khwaish' (Sony) marks the fulfilment of Ektaa Kapoor's

long-cherished desire. The soap queen reveals that it has always been her

dream to make a Muslim social drama. Handing over the reins of her first

international project to creative head, Nivedita Basu, the Balaji Telefilms

CEO seemed confident of having a winner on her hands, yet again.
Khwaish will premiere on July 16. With the K-serials like Kasautii Zindagi

Kay, Kyunkii Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii already

popular in Pakistan and the Middle East, Basu informs that there has been a

growing demand for serials from their stable in these regions for quite

some time. "This show is specially made taking into account the lifestyle

and customs of the viewers there. We have a special consultant who

advises us on this, and we are ensuring that we will not show any content

that will be offending or controversial."

On the handling of creative inputs for the show, Kapoor says, "Just

like Balaji handles all the creatives for our shows on Star and Zee, the same

will be the case with Sony." By saying so, she has clearly distanced herself

from any queries about her equation with Sony's creative head Sandiip

Sikcand. Clearing the air here, the channel's business head, Albert Almeida

says, "Khwaish has been created for another market and doesn't require

any inputs from our creative teams, so there is no question of any

differences arising."

A family drama, Khwaish is the story of a young girl named Afreen

who shoulders her family responsibilities when her elder brother settles

separately and her father is forced to retire. With great composure, she

copes with these new challenges in her life.

The series has been shot in the UAE. It comprises a cross-border mix

of known talent and newcomers.

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