Author : After Hours Correspondent
The TV mogul realises her dreams of producing a Muslim social
The show 'Khwaish' (Sony) marks the fulfilment of Ektaa Kapoor's
long-cherished desire. The soap queen reveals that it has always been her
dream to make a Muslim social drama. Handing over the reins of her first
international project to creative head, Nivedita Basu, the Balaji Telefilms
CEO seemed confident of having a winner on her hands, yet again.
Khwaish will premiere on July 16. With the K-serials like Kasautii Zindagi
Kay, Kyunkii Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii already
popular in Pakistan and the Middle East, Basu informs that there has been a
growing demand for serials from their stable in these regions for quite
some time. "This show is specially made taking into account the lifestyle
and customs of the viewers there. We have a special consultant who
advises us on this, and we are ensuring that we will not show any content
that will be offending or controversial."
On the handling of creative inputs for the show, Kapoor says, "Just
like Balaji handles all the creatives for our shows on Star and Zee, the same
will be the case with Sony." By saying so, she has clearly distanced herself
from any queries about her equation with Sony's creative head Sandiip
Sikcand. Clearing the air here, the channel's business head, Albert Almeida
says, "Khwaish has been created for another market and doesn't require
any inputs from our creative teams, so there is no question of any
A family drama, Khwaish is the story of a young girl named Afreen
who shoulders her family responsibilities when her elder brother settles
separately and her father is forced to retire. With great composure, she
copes with these new challenges in her life.
The series has been shot in the UAE. It comprises a cross-border mix
of known talent and newcomers.
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