Ekta spends crores on a prime-time slot!

By HT

Mumbai, July 3 -- Ekta Kapoor, who has ruled television with many successful shows, knows its functioning really well. Implementing the same knowledge, the producer is now using the platform to promote her next film, Once Upon A Time In Mumbaai Dobara. Interestingly, Ekta has bought the prime-time slots of leading general entertainment channels (GECs) to play the second trailer of the film.

Normally, channels run trailers free of cost, but Ekta wanted the prime-time slots to promote the film. The trailer will be launched today (July 3). "It is between 8 pm to 11 pm that the popular shows are on air and people are hooked on to the TV. We wanted maximum people to watch the trailer, and what better than featuring it during prime time on four channels," says Tanuj Garg, CEO, Balaji Motion Pictures.

Though the production house