By Taran Adarsh, IndiaFM
Unstoppable. That's one word that does justice to Govinda and
Salman Khan's antics in PARTNER. That's also the word that best
describes the film's run at the box-office.
The latest David Dhawan laughathon had a dream start at the ticket
window and continues to rock big time as I pen this piece. The thunderous
start coupled with the superb feedback from the paying public has only
resulted in the film faring exceptionally well across all screens - from
multiplexes to single screens, from metros to mini-metros to smaller
It wouldn't be erroneous to state that very rarely does a film work its
charm across the spectrum. Sometimes multiplexes work, but single
screens don't. And vice-versa. The business is divided most of the times.
But PARTNER continues to record excellent collections everywhere. The
business at smaller centres got a fillip thanks to AAP KAA SURROOR
first and PARTNER now, which is bringing in big returns from these
centres as well.
* One, the Salman - Govinda - David Dhawan team aroused
* Two, the songs worked big time and like I've always maintained,
good music is akin to an icing on the cake.
* Three, the promotion [quality and quantity] was excellent.
* Four, the luck factor.
Those associated with PARTNER needed a Hit. Every top actor needs to
prove his power on Friday and Salman is no exception. A man of few
words, the accolades and the laugh lines on everyone's faces at Salman's
private screening for family-n-friends prior to its release must've prepared
him for what was to follow.
Govinda needed a Hit badly. He didn't get the credit for BHAGAM
BHAG [although it was a success], while SALAAM-E-ISHQ was a damp
squib, even though his work attracted tremendous praise. But every actor
also needs an assurance from the box-office point. Yahan, jo Hit hain, woh
Fit hain. As for David Dhawan, PARTNER only consolidates and cements
his position as the badshaah of masala.
Pop the champagne, David, Salman, Govinda, [producers] Sohail
Khan and Parag Sanghvi, Kishore and Sunil Lulla [Eros] and the entire
team of PARTNER. Or have you already?
THIS WEEK IN 2006
[Weekend: July 21-23, 2006]
Looks can be deceptive! On face-value, the two new releases, YUN
HOTA TOH KYA HOTA… WHAT IF? and THE KILLER, appeared
interesting proposals. With acclaimed actor Naseeruddin Shah in the
director's seat and an ensemble star cast that held appeal for the thinking
viewer, YUN HOTA TOH KYA HOTA… WHAT IF? had everything
going in its favor to attract footfalls at multiplexes -- its target
On the other hand, the production house, Vishesh Films [Mahesh and
Mukesh Bhatt], is a brand that's synonymous with qualitative medium-
budget films. The company had a string of successes in the recent past,
ZEHER, KALYUG and GANGSTER, and expecting THE KILLER to
make a killing at the box-office was a foregone conclusion.
But both YUN HOTA TOH KYA HOTA… WHAT IF? and THE
KILLER didn't really take the box-office by storm. The movieplexes
sported an empty look and the business took a huge dip as compared to
the last few weeks.
THIS WEEK IN 2005
[Weekend: July 22-24, 2005]
The success of BAGHBAN and WAQT - THE RACE AGAINST
TIME reiterated the fact that the more the audiences cry, the more the
distributors laugh to the bank. But VIRUDDH proved an exception.
VIRUDDH ranked amongst director Mahesh Manjrekar's finest attempts.
After a series of not-too-happening films, Manjrekar was back in form this
time around, handling the simple story with utmost sensitivity.
At the ticket window, VIRUDDH had a dull start almost everywhere.
Its opening ranged from 40%-60% + to as low as 25% at some places.
Saturday, Day 2, was better, with the collections showing an upward trend
[70% +] and on Sunday, the film reached its zenith [85%-90% +]. With the
rise in its box-office collections, everyone expected the film to sustain on
Monday. Unfortunately, the business of VIRUDDH came sliding
downwards on Monday.
One failed to understand why VIRUDDH didn't catch the fancy of
moviegoers. The film had an impressive star cast, was well promoted prior
to its release, it gave the impression of being a family film, yet…