By Hindustan Times
Sunny Leone and Randeep Hooda get wet and steamy in Jism 2's latest poster as they take shower together. Kareena Kapoor breaks her no-exposure vow as she gets bold for Heroine's first poster.
A man holds topless Paoli Dam by her waist in Hate Story poster. A shy Kunal Khemu gets bold not with one, but three-four babes in Blood Money poster.
HeroineBollywood posters are not shying away from showing skin, and it's paying off. Small budget movies are also cashing in on the phenomenon as they are able to grab more eyeballs with minimum investment. The first poster of Jism 2 (showing a naked female wrapped in a see-through wet white cover) ensured people keep a tab on the latest developments about the movie.
Small-budget film Hate Story got noticed primarity because of its raunchy posters. Paoli Dam shot to fame in Bollywood just because of those posters. Bollywood posters are ruling the movie promotion scene like never before.
Here's a look at some recent posters that were too hot to handle:
HEROINE: The first poster of the Kareena Kapoor starrer has just released. It has Bebo dressed in a shimmery tank top and shorts lying down on a bed surrounded by magazines and photos of herself and an empty wine glass.
JISM 2: The Sunny Leone starrer boasts of some extremely bold posters. The latest poster of the movie shows the pornstar-turned-actor baring her back. In another one, she's seen getting intimate with Randeep Hooda.
HATE STORY: Paoli Dam was an unknown name in Bollywood till the day the first poster of Hate Story got released. The topless hottie created ripples across the board. The Bengali actress started hogging newsprint soon after.
BLOOD MONEY: The Zakhm boy grew up with Blood Money. Kunal Khemu is seen with several scantily clad babes in the film's posters. Blood Money buzz instantly increased after the poster came out.
KYAA SUPER KOOL HAIN HUM: The film is an adult comedy, so naturally we don't expect sari clad women in the posters. In one of the posters, the cast of the movie is seen riding atop a cleavage shaped car. Now that's super-suggestive!
GANGS OF WASSEYPUR: Manoj Bajpai is playing Sardar Khan in the movie. He is seen ogling at Reemma Sen in the film's poster.
This trend is however not new. Here're some other posters that used the same funda for grabbing eyeballs:
THE DIRTY PICTURE: As Vidya Balan strikes a suggestive pose, Naseeruddin Shah, Tusshar Kapoor and Emraan Hashmi are seen getting close to her. The poster couldn't sum up the theme of the film more accurately.
JULIE: This was Neha Dhupia's boldest role. The actress plays a call girl in the film. In the poster she's covered with a sheet, hardly wearing anything.
MURDER 2: Emraan Hashmi and Jacqueline Fernandes' chemistry is captured beautifully in the posters. While in some posters, the actor are seen getting intimate, in others Jacqueline poses topless.
PAAP: John Abraham and Udita Goswami are seen in some raunchy poses in the posters of the movie.