Deepika's WC debut!

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By Hindustan Times

Mumbai, Mar. 9 -- The high point of this Saturday's match in Nagpur has already been fixed. No, we're not suggesting any fixing in the India-South Africa face-off at the Vidharba Cricket Association Stadium, but about the entertainment quotient during the crucial league match. It is learnt that the 'Dum maaro dum...' item song, featuring Deepika Padukone, will be aired during the break after the first session of the match.

High on hype

Ever since director Rohan Sippy signed Padukone on for the item song in his action thriller, Dum Maaro Dum, there has been increasing curiosity about how it will eventually turn out. Stories of the actor's late night rehearsals and exhaustive shooting, including a session with 50 red ants crawling on her back, has all added to the hype of the song.

Besides, the strenuous moments also reportedly took a toll on the actor, and by the end of the four-day shoot, she required a physiotherapist to help her relax. An insider at Sippy's production office says that the World Cup launch had not been planned initially. "But ever since Deepika's look was released in the media, the response has been tremendous. We have been receiving requests to release a glimpse of the song in the next promo. But we didn't want it to get lost in the trailer, so we were thinking of ways to ensure that maximum people see the song when it is launched," elaborates the unit member.

Big moment

"Since India's match against South Africa is a crucial one for both teams, it's a foregone conclusion that all cricket worshippers will be glued to their television sets. So launching the song during this match would result in high viewership, and unusually high recall value," points out our source.

So, come Saturday, and Sippy will be cheering for Men In Blue from the stands, along with his team comprising Abhishek Bachchan, Bipasha Basu, Rana Dugabatti, Prateik Babbar and Padukone herself. When contacted, Sippy conceded that they thought of launching the song because they have been "inundated with requests from a huge number of fans. We thought the India -South Africa match would be most perfect," he said, adding, "Now, we're only looking forward to the response it generates."