Darsheel is highest-paid child actor

bummbummboleposter.jpg

By Hindustan Times

Mumbai, May 13 -- Child star, Darsheel Safary, is currently the most-wanted child actor. He was signed for approximately Rs 3 lakh for Bumm Bumm Bole, according to industry sources - the highest amount paid to any child actor.

The Percept Picture Company, producers of the movie directed by Priyadarshan, are putting all their faith in the 13-year-old child prodigy, who has opened up channels for other child stars post his 2007 hit, Taare Zameen Par.

Sarita Patil, head of production, Percept, says, "Safary is a great actor. He has amazing foresight and talent for a kid his age. Plus, the movie is child-oriented. It is an official remake of Majid Majidi's Children of Heaven and Darsheel has done full justice to the role," Patil asserts.

The actor is currently also endorsing Adidas with Bumm Bumm Bole. His brand portfolio includes Horlicks and OYO, a kidswear brand. Safary's market value stems from the fact that he is the one of the most relatable faces in Bollywood. GM Sumeet Saluja of GlaxoSmithKline (the parent company of Horlicks), is happy with Safary as brand ambassador, as he says: "Darsheel is perfect for Horlicks. He stands tall, strong and sharp in all aspects of his childhood. He is also very popular with kids."

Safary has also walked the ramp for kiddie apparel brands, Catmoss and OYO and co-hosted the Pogo Awards 2007 with Aamir Khan. Safary, who is currently busy promoting Bumm Bumm Bole, releasing this Friday, truly enjoys stardom. "I like acting and I love signing autographs. I must have signed a million autographs till now," Safary says.

The young lad says that he manages his studies and shooting schedules without missing movie promotions. "Earlier, I had problems balancing the two. But I like shooting and don't ever feel like taking a day off. Even with studies, I know I have to finish, so I don't feel the pressure. If you like what you do, you'll never feel tired. Plus, I'm a good student and carry my books to my shoots to keep up with my studies," he says.