By Hindustan Times
Until recently, Agneepath had topped the price charts for TV rights of big-ticket movies. Trade estimates state that Zee Network paid approximately Rs 41 crore for it, beating Hrithik Roshan-starrer Krrish 3, Aamir Khan’s Talaash and 2011’s RA.One with Shah Rukh Khan. Now, it seems Star Network has picked up the Dabangg sequel, slated to go on floors in the first half of March, for approximately Rs 45 to 50 crore.
Hemal Jhaveri, general manager, Star Gold, admits the sale has broken records, though he avoids revealing the exact amount. “We have the biggest library of Salman’s movies. It made sense to buy Dabangg 2 because his last release, Bodyguard (2011), rated well on its premiere show, and fetched about 11 points in television ratings. The subsequent screenings have scored well too,” he says.
According to tradesmith Amod Mehra, the bankable