Colors channel launched in the US as Aapka Color

New York, Jan 28 (IANS) General entertainment channel (GEC) Colors was launched in the US and will be distributed through DISH network as Aapka Colors.

The channel, launched Wednesday, aims to entertain the widespread South Asian community residing in US with its blend of entertainment through scripted series, reality shows, game shows and Bollywood films.

"Over the last 18 months, Colors has risen to become the No.1 rated GEC in India. The launch of Aapka Colors in US is part of Viacom18's aggressive growth plans to extend this successful franchise of our flagship brand outside India," said Haresh Chawla, group CEO Viacom18 and Network18.

The channel is available in DISH Network's Hindi mega pack, which currently offers 16 other premium Hindi channels.

Bollywood megastar Amitabh