By Subhash K. Jha Bollywood Hungama News Network
The Indian Premier League's tie-up with the television channel Colors promises to have much greater repercussions than outwardly visible.
Speaking exclusively to us during the press conference to announce the IPL-Colors tie-up, Colors' CEO Rajesh Kamat revealed plans of an IPL-Colors awards night on April 23 bringing together the biggest names in the cricketing and film world.
Says Kamat, "So far we've seen glamor at awards functions. This is the first time that the glamour from two different entertainment industries cinema and cricket, will be merged."
The idea is to jointly upstage the film awards by hosting an 'IPL Awards