By Money Sharma, Bollywood Hungama News Network
Chacha Chowdhary, Pinki and Sabu who have entertained a range of generations through the comic books, are all gearing up to hit the silver screen, TV and video game platform, soon.
Diamond Comics, the owner of these characters, has tied up with License India, which is powering the plans of Diamond comics to reach on electronic platform and scouting for partners and people to work on the creative of the project.
Speaking to Bollywood Hungama, Anupama Bindra, Business Head, License India, said, "We are preparing the licensing plans for Diamond Comics and are in talks with several animation studios who can work on the animation feature and TV series. To start with, we are looking at releasing the TV series this summer, when the holiday season starts so that we can reach kids."
Also on the cards are clothes, toys, stationary and other merchandising which will be soon unveiled. Adds Gulshan Rai, Chairman and MD, Diamond Comics, "India is a very big country that manufactures a large number of children oriented products. In the present scenario, our characters can be used in stationary products, bubble-gums and candies amongst many other available merchandising options."
Said Gaurav Marya, President-License India, "Animation and Character Licensing industry in India has bright prospect due its large population that accounts for a major chunk of the world's population. Also, the vast majority of India's $75-$100 million in retail sales comes from licensed merchandise in children's properties."