Upen Patel
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Upen says no to fairness cream ads..

Upen Patel

By HT

New Delhi, March 10 -- Upen Patel has joined the likes of Bollywood actors Ranbir Kapoor, Randeep Hooda and Swara Bhaskar, who've refused to endorse fairness creams in the recent past. The actor and reality TV celeb did so, as he doesn't want to encourage racist stereotypes.

"Upen was recently approached by a skin care brand asking him to endorse a skin-lightening product. He turned it down because he doesn't want to endorse anything that discriminates a person based on his or her skin colour," says a source close to the 32-year-old Namaste London actor, who strongly supports a campaign that went viral in 2013 on promoting the idea that dark is beautiful.

When contacted, Upen confirmed the news. "This fair skin obsession has to be discouraged. It's so regressive to put a value, negative or positive, to skin colour. Things like these are actually seeds of racism and they only promote low self-esteem. I believe in loving yourself just the way you are; dark, dusky or wheatish - you're perfect," says the actor, who made headlines for his stint on Bigg Boss and his romance with co-participant Karishma Tanna. He was last seen in a negative role in the multilingual film, I.