New Delhi, April 14 -- Do hashtags such as #netneutrality and #savetheinternet ring a bell?
For the uninitiated, your privacy and freedom to choose what to access on the internet may just be at stake, if the Telecom Regulatory Authority of India (TRAI) gives in to telecom operators' demands.
As the big debate gains steam, Bollywood is also raising its voice and comedy collective AIB has made a video breaking down the concept and asking people to 'save the internet'.
"The response has been fantastic. We made the video to highlight the enormity of the implications of what's looming large. It's important to have a debate going on around an issue like this as every internet user is also a potential content creator, so we all have a stake in it," says Rohan Joshi of AIB. The video had recieved almost 10 lakh views till the time of going to press.
Actors Shah Rukh Khan, Ayushmann Khurrana, Arjun Kapoor, Riteish Deshmukh, Alia Bhatt and Parineeti Chopra are just some of the celebs who are taking a stand through social media. "Everyone needs to see this video," tweeted Deshmukh.
"Save the internet!!! Net neutrality is crucial!! Proud of you boys!!," wrote Chopra. "#SaveTheInternet push for net neutrality; internet is a utility not a luxury," read Sidharth Malhotra's post.
Calling for immediate action and stronger support, actor-activist Gul Panag tweeted: "Send TRAI your views, protect #NetNeutralityIndia and #SaveTheInternet - www.savetheinternet.in (I just did)." The actor says, "Our socio economic divide may not be bridged easily. But the digital divide, to a large extent, is being bridged if net neutrality remains."
The thought that allowing telecom companies to block apps and websites to extort more money from consumers and businesses is an extreme violation of net neutrality, resonates with many others in the industry.
"Bad news about #SaveTheInternet is that a lot of you still think it's not about you. IT IS!!! LISTEN UP!!!," wrote director Anubhav Sinha. "Is the media telling the people that their use of Whatsapp, Facebook and YouTube is being threatened? #NetNeutrality #SaveTheInternet," tweeted musician Vishal Dadlani. Filmmaker Pritish Nandy, too, posted: You guys have my 100% support. #netneutrality @GulPanag."