Shobha Rajadhyaksha, also known as Shobhaa De (born 7 January 1948), is an Indian columnist and novelist.
Shobhaa De was born in Girgaon, Mumbai, India, in a Goud Saraswat Brahmin family. She completed her schooling from Queen Mary School, Mumbai, and graduated from the St. Xavier's College of Mumbai with a degree in psychology. She worked as a model for few years.
After making her name as a model, she began a career in journalism in 1970, during the course of which she founded and edited three magazines—Stardust, Society, and Celebrity. Stardust magazine, published by Mumbai-based Magna Publishing Co. Ltd., was started by Nari Hira in 1971 and became popular under the editorship of Shobhaa De. In the 1980s, she contributed to the Sunday magazine section of The Times of India. In her columns, she used to explore the socialite life in Mumbai lifestyles of the celebrities. At present, she is a freelance writer and columnist for several newspapers and magazines.
Shobhaa De runs four weekly columns in mainstream newspapers, including the The Times of India and Asian Age. She has been the writer of several popular soaps on television, including India's second daily serial, Swabhimaan (first is Shanti).
De has participated in several literary festivals, including the Writers' Festival in Melbourne.