Shilpa Shetty
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That's a hot deal, Shilpa!

Shilpa Shetty

By HT

Mumbai, June 27 -- Business honcho Raj Kundra and his wife, actor Shilpa Shetty Kundra's latest venture, Best Deal TV, went a step further to ensure a great shopping experience, when they recently announced a tie-up with Amazon India.

Talking about the deal, Raj says, "We wanted these fantastic, reasonably-priced, celebrity-endorsed products to reach every corner of the country, and we looked no further than India's largest online store, Amazon.in." Amazon seems to be equally delighted with the association.

"Our exclusive tie-up with India's first celebrity home shopping channel, Best Deal TV, reinforces our vision of transforming the way India sells and buys. We want to delight our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience," says Vikas Purohit, head, Amazon Fashion, India.

And Shilpa assures that the association will benefit shoppers. "It can't get bigger than this, as celebrity-backed products will now be available to consumers at a single click. The products have an aspirational value, but come at a reasonable price," she says.

Besides Akshay Kumar's Twist headphones and Neha Dhupia's hair extensions, Shilpa's slim shape jeans and the mangalsutra bracelet have become some of the bestsellers, says Raj, attributing the success of Shilpa's products to her.

He says, "Shilpa has a great sense of business and understands the market. She has endorsed and sported both products on several occasions."