Mumbai, March 2 -- Looks like the small screen is getting bigger and better. And it's not just the audience, but even Bollywood stars seem to be smitten by its charm. Starting today (March 2) at 9 pm, Shah Rukh Khan will enter your living rooms with a brand new show, India Poochega Sabse Shaana Kaun? on a brand new Hindi General Entertainment Channel, &TV.
In tune with their ideology of offering a substantial viewing experience to an audience that is always seeking fresh and relatable content, this big-ticket show is all about the common man. In many ways, the show is epitomised by SRK's journey to fame and success. It also creates a platform for the street smart people to realise their dreams and win big money.
Talking about the show, Shah Rukh says, "My interaction with the contestants is actually very real. I don't have time bindings so I just allow them to do everything they want to and let them be happy. I feel that, in the end, if you can make someone smile, you have achieved the biggest feat. For people, this show should be like their 48 minutes of happiness and fame. I want them to feel loved and confident and to be themselves. This show is about being yourself and that's very cool."
Well, that's not all. The channel also has a robust line-up of fiction and non-fiction shows that will come to life at 7.30 pm today (March 2) with the visual spectacle, Razia Sultan - the story of the first woman emperor of the Delhi Sultanate in the 13th century. In queue would be Bhaghyalakshmi - a story of an ambitious young girl who aspires to strike a balance between her family and her dreams.
Coming up next would be a feisty little girl, Gangaa, who will make way into your hearts with her innocence, enthusiasm and zest for life. Next in line is Begusarai - a quirky town of Thakurs and outlaws of the land. With a larger-than-life canvas of characters, a whole lot of drama, refreshing dialect and a preview into the real and rustic India, this show is sure to be small screen's big blockbuster.
And finally, laugh out loud at the follies of two Kanpur based couples with Bhabi Ji Ghar Par Hai! for whom the grass is greener on the other side as far as their respective spouses are concerned. With a blockbuster line-up of shows binding people, ideologies and philosophies through content that will 'celebrate the spirit of living', the new Hindi General Entertainment Channel, &TV, steps into your homes tonight, starting 7.30 pm.