New Delhi, Nov. 2 -- Salman Khan, who is turning producer with a Sooraj Pancholi and Athiya Shetty-starrer - is apparently leaving no stone unturned to promote his debut production, and has been busy making unconventional strategies for the marketing of the film.
An industry insider says, "Since both Sooraj and Athiya are newcomers, they've been asked not to interact with the media as the makers plan to introduce the new pair in a particular way."
The insider also tells us that while Salman will be busy shooting for other films, he will dedicate ample time to promote his production.
"The first look of the movie will be out in February next year. While Salman will be busy with Sooraj Barjatya's film at that time, he will be present for the launch and will take regular breaks to promote his production by visiting various cities," adds the insider.
Salman is himself known for being enthusiastic when it comes to the promotion of his films. The actor ensures that there is enough buzz around his projects, way before the release date.