Ranbir Kapoor, who’s completed seven years in the industry, has seen the industry change a lot in this time. The actor talks about how to make cinema bigger and better.
Experiment: The Hindi film industry is in a very good phase right now. Newer minds from every aspect of cinema are coming in. The quality of stories is getting better, and actors are being brave in choosing roles. Also I feel directors today, the new and the established ones, seem to be pushing the envelope. These are signs of positive change.
Social media: If people like your film, there is a lot of positive feedback and word-of-mouth publicity. I remember when Besharam (2013) released, we were told that it opened to full houses. But at the end of the day, because people didn’t like the film, there was negative word-of-mouth, and movie-goers’ attendance suffered.
Social media helps if you make a good film, especially for movies that don’t have big star casts. For a film like Queen, which made a lot of money at the box-office, and is such a loved movie, social-networking sites helped. They’ve also come to the aid of smaller films. Today, movies are getting promoted on the social network, and the Internet should be explored wisely.
Embrace technology: We haven’t fully explored the 3D genre yet, though things are getting interesting with films like Dhoom:3 (2013) releasing in the IMAX format. I know Christopher Nolan (filmmaker) makes all his films in that format. So, we’re becoming more aware of technique.
Look at a film-maker like James Cameron, who made Avatar (2009), which is probably one of the biggest films ever made. He’s pushed the boundaries of technique, reinventing camera angles, 3D technology and sound. We have a lot to learn from such directors. Of course, they have an advantage because they have bigger budgets, and because they make films in English, they reach different corners of the world.
Keep it simple: I believe that storytelling is more important than technique. If you can tell a story in the newest, simplest form, it touches the audience — whether you want them to laugh, cry, or simply entertaining them.
Market wise: Earlier, there was over-marketing of everything. We used to spend 20-30 days when a film came out. That was overkill. You have to leave some mystery to your film, and to yourself as an actor, and let the audience come and explore it.