Mumbai, June 6 -- Stars promoting each other's films is not uncommon nowadays - Salman Khan and Aamir Khan are recent examples of pushing each other's bigbudget films. And Ranbir Kapoor is no stranger to this either.
The actor sung praises of Alia Bhatt's Highway when the film came out in February. Now, he has agreed to lend a helping hand to Vidya Balan in promoting her detective film.
An industry insider reveals, "Bobby Jasoos, which stars a female private-eye as the protagonist, is the first detective film to release in a long time. And Ranbir is going to be seen in another detective film, Jagga Jasoos. That is why Dia Mirza, whose banner is behind Vidya's film, approached Ranbir to help publicise the movie."
The source reveals that Ranbir agreed to promote Vidya's film, in spite of both projects having a similar theme.
As part of the effort, Ranbir will record a series of short videos. "These will be uploaded online. So, while Vidya will do the on-ground promotions and media interactions, Ranbir's videos will have him talk about how Vidya's character has solutions to all problems and recommend her as the go-to snoop. The makers thought it would be an interesting idea to have one on-screen detective promote another," says the source.